Instead of using email to communicate to Accenture’s 50,000 employees, Sweet uses live and pre-taped webcasts, and it has transformed the nature of communication across the company.
The use of video Sweet says encourages an off-the-cuff quality. Sweet’s livestreams are not scripted and leave time for Q&A feedback which she can address in real time. She’s attempting to create a culture where leadership is authentic, starting at the top.
Sweet told CNBC, “It is very hard to transform your culture and your workforce to be a relevant company in the digital world if all of your processes are stuck in the traditional world.”
This is one very clear case in which the video medium showcases a leader’s authenticity and can help substantiate a company’s culture.