Video’s power to forge a personal connection with viewers can’t be overstated. The medium offers huge potential to break down the barriers between you and your tribe, especially if you’re in the top rungs of a large organization. When you can’t sit down to lunch with everyone and learn their name, you need to show them your human side in some other way.
Leadership in Focus: Bringing Out Your Best on Camera by Vern Oakley Lights, Camera and, Most Importantly…ACTION! THE GO-TO GUIDE FOR SUCCESSFULLY INSPIRING YOUR ‘TRIBE’ AND RALLYING OTHERS AROUND YOUR MESSAGE We live in a visual society. Instead of words, we’re using emojis; instead of jokes, we send memes and gifs; and, for many companies, the […]
Accenture’s CEO for North America, Julie Sweet, made a bold move when she took over the reigns. “When I became CEO about 18 months ago, I banned the memo,” Sweet told CNBC. “I said, ‘I’m going to use webcast. I’m going to use video.'” She called it one of the best decisions she’s ever made.